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TL;DR Run whitelisted ads from “fake” social media publisher pages that you create yourself. These pages are positioned to be authorities within the niche you’re targeting.
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Most sophisticated advertisers have already tried to run some form of whitelisting within their ad accounts (and if you haven’t, this is your sign 😉).
But an interesting trick we’ve seen perform well recently is creating “fake” publisher pages that relate to your brand and running ads from it.
Instead of the ad coming from your company page, and instead of the ad coming from a creator’s page, they’re coming from an authority publishing page, such as Liver Care Collective or Liver Wellness Guide.
or Nutrition Today
or Horticulture Homies
or Doodle Moms Daily
or whatever your brand niche may be.
The core thing we’re trying to do here is to create congruency throughout as many touchpoints as possible.
Imagine you have two funnels…
→ Funnel A: