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TL;DR Hire content creators on a retainer (instead of one-off projects). This will allow you to get:

A) Much more content, predictably, WITHOUT having to follow up 200x times with the creators B) Whitelisting access, which can reduce your CPA meaningfully

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The Explanation

Alright, let’s get into tactic #02:

Whitelisting.

For those of you who don’t know what whitelisting is, here’s a simple definition:

You take a third-party creator (for example, the person who makes your UGC videos), and you run ads through their Facebook/Instagram account, instead of your brand’s.

Why? Added social proof & trust as it’s an ad coming from a person instead of a company page.

Now, the problem is that the traditional way of working with creators is often painful and unpredictable. You send products, wait forever for content, and then get stuck with assets that might not even convert.

And, as a result, you ultimately test much less whitelisted content (because it’s so painful and challenging to create).

So, forget that approach — here’s a better one that has worked for H10:

→ Hire creators on a retainer instead of one-off projects.

How It Works

• Create an internal "creator program" with 5-7 reliable creators on monthly contracts
• Structure these agreements to include both raw content assets AND whitelisting permissions
• Send products consistently and establish clear turnaround expectations
• Make these creators "quasi-in-house" to eliminate the typical headaches