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TL;DR
Test. Test. Test.
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Alright, this may seem a little counterintuitive given that you’re literally reading something from someone online right now, but here’s the point:
You need to test out everything for yourself.
All of the tactics I shared in this playbook have proven to work in other brands’ ad accounts. They’re battle-tested and work for us.
But does that mean it’ll work for you?
NOPE.
So, test everything out on your own and validate with your own data.
And take everything you read on the internet with a shipload of salt.
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