See what’s working for some of the world’s fastest-growing DTC brands

Introduction

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Hey there — welcome to the first edition of the Meta Ads Playbook. In this guide, we’ll be unpacking 10 highly effective Meta strategies that are working right now for the premier eCommerce growth agency Hype10.

As media buyers, we're all constantly trying to squeeze every % out of our Meta ads.

And while there are many guides out there that talk about the fundamentals of ad buying, bidding structures, or how to run your creative operations, this playbook aims to provide you with proven strategies you can action in your ad account today.

Before we get into it, let me introduce you to Max and the H10 team:

Who Is HYPE10?

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HYPE10 is an elite performance marketing agency based in NYC. Max Langlois (@MaxLanglois3) launched H10 a little over three years ago and has scaled to a team of 24, currently managing digital marketing for 37 DTC brands ranging from emerging $1-2M revenue companies to established players.

The H10 team focuses on three core areas:

→ Paid media → Creative → Landing pages

This approach gives them visibility into the entire conversion funnel and allows them to test strategies most agencies never consider.

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What to Expect

In this guide, we’ll walk you through what’s working for H10 and their brand clients. Dissect the granular details of how they’re scaling some of DTC’s fastest-growing businesses. Explore their team’s high-impact and slightly contrarian-yet-effective tactics you can experiment with today to squeeze more juice out of your paid ads.

Nobody likes resources with tons of fluff and no tactical content, so let's leave the intro there and dive in…

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#01: “Fake” Social Media Pages

#02: Strategic Whitelisting Partners

#03: AI-Powered Audience Targeting

#04: Multiple Attribution Windows

#05: Upper Funnel Reach Campaigns

#06: Spanish Language Campaigns for U.S. Audiences

#07: Bid Strategy Experimentation

#08: Earlier Channel Expansion

#09: Conversion Value Rules (Beta)

#10: Don’t Listen to What Anybody Tells You Online